Two people recording a conversation on microphonesMarketing & Growth

AI Paid Ads

Paid advertising on Meta platforms is transforming through AI-driven bidding, algorithmic targeting, and generative creative production. This course teaches how to combine artificial intelligence (LLMs, computer vision, and Meta Advantage+ tools) with media buying fundamentals to analyze performance data, build automated rules, and create high-converting ad campaigns.

New course

  • 6 lessons
  • 14 min of video
  • Self-paced
  • Signed certificate

About this course

Comprehensive certification training for AI Paid Ads.

What you will be able to do

  • 1. Master the data-driven framework for combining artificial intelligence with Meta Ads Manager to research, design, test, and scale profitable campaigns.
  • 2. Extract, organize, and analyze customer behavioral data and competitor ad creatives using AI LLMs to uncover high-intent purchase triggers.
  • 3. Set up and fine-tune Meta Automated Rules to automate budget scaling, kill underperforming ad sets, and manage target CPA/ROAS.
  • 4. Implement Meta Advantage+ AI tools, including Advantage+ catalog ads, audience expansion, and automated placement optimizations.

Course outline

  1. 01Foundations of AI-Driven Paid AdvertisingFree preview
  2. 02 Locked
  3. 03 Locked
  4. 04 Locked
  5. 05 Locked
  6. 06 Locked

5 lessons, the full project brief and the grading rubric unlock when you enrol.

Assessment and certificate

After the lessons you take a readiness quiz on the material. Pass it and your practical project brief is released, graded against 5 clear criteria by the Academy team.

Once your project is approved, a signed certificate with a unique verification number is issued to your account.

Requirements

  • A laptop or phone with a reliable internet connection.
  • No prior experience required — each course starts from the fundamentals.
  • Free versions of the tools covered are enough to complete the project.